The Difference Between Average and Mediocre
Management often works to maintain the status quo, to deliver average products to average people. In a stable environment, this is exactly the right strategy. Build reliability and predictability, cut costs, and make a profit.
Traditional marketing, the marketing of push, understands this. The most stable thing to do is push a standard product to a standard audience and succeed with discounts or distribution.
But for tribes, average can mean mediocre. Not worth seeking out. Boring.
Life’s too short to fight the forces of change. Life’s too short to hate what you do all day. Life’s way too short to make mediocre stuff. And almost everything that’s standard is now viewed as mediocre.
Is there a difference between average and mediocre? Not so much. Average stuff is taken for granted, not talked about, and certainly not sought out.
The end result of this is that many people (many really good people) spend all day trying to defend what they do, trying to sell what they’ve always sold, and trying to prevent their organizations from being devoured by the forces of the new. It must be wearing them out. Defending mediocrity is exhausting.
Seth Godin from TRIBES
This is not for you. We badly need brave men. He must be 23-25 years old, in perfect health, at least six feet tall, weigh about 190 pounds, fluent in English with some French, proficient with all weapons, some knowledge of engineering and mathematics essential, willing to travel, no family or emotional ties, indomitably courageous and handsome of face and figure. Permanent employment, very high pay, glorious adventure, great danger, You must apply in person, 17, rue Dante, Nice, 2me etage, appt. D.
Robert A. Heinlein Glory Road
would you sign up? do you have what it takes? i can’t say that i would. but oh how i wish that i could take the skills and passions i have and run with no fear, full speed into my destiny.
what is it that continually holds me back?
we humans are most alive when we passionately pursue our dreams, live with a purpose, and have a sense of destiny!
by Malcolm Gladwell.
this book was given to me by someone who tried to explain it to me, and i don’t think they had actually read it, because from what i’ve read so far, it doesn’t have anything to do with their explanation.
that said it’s a very compelling book. i mean to think that the reason Paul Revere is remembered for his ride and William Dawes is not (who is William Dawes you might ask) is due to the connections that Paul Revere had. the ideas on how word of mouth works and the three rules of the Tipping Point are very cerebral for me.
btw, the three rules of the Tipping Point are–the Law of the Few, the Stickiness Factor, and the Power of Context–which i will explain further as i get into the book.
let’s just say, i’m enjoying it very much. and, i’m a connector, and possibly a “maven”.]
more to come.
more from the RiverPointe Community Church Time Series….
this is from the church we attended in Sugarland, Riverpointe Community Church.
they were doing amazing things in a school auditorium and since getting their own space have significantly stepped up their game.
and if you know my disdain for Comic Sans, then you’ll know why i like this.
Art can warm even a chilled and sunless soul to an exalted spiritual experience. Through art we occasionally receive-indistinctively, briefly-revelations the likes of which cannot be achieved by rational thought.
It is like the small mirror of legend: you look into it but instead of yourself you glimpse for a moment the Inaccessible, a realm forever beyond reach. And your soul begins to ache….
We beg you, Lord, to help and defend us. Deliver the oppressed, pity the insignificant, raise the fallen, show yourself to the needy, heal the sick, bring back those of your people who have gone astray, feed the hungry, lift up the weak, take off the prisoner’s chains. May every nation come to know that you alone are God, that Jesus Christ is your child, that we are your people, the sheep of your pasture.
Clement of Rome