by Malcolm Gladwell.
this book was given to me by someone who tried to explain it to me, and i don’t think they had actually read it, because from what i’ve read so far, it doesn’t have anything to do with their explanation.
that said it’s a very compelling book. i mean to think that the reason Paul Revere is remembered for his ride and William Dawes is not (who is William Dawes you might ask) is due to the connections that Paul Revere had. the ideas on how word of mouth works and the three rules of the Tipping Point are very cerebral for me.
btw, the three rules of the Tipping Point are–the Law of the Few, the Stickiness Factor, and the Power of Context–which i will explain further as i get into the book.
let’s just say, i’m enjoying it very much. and, i’m a connector, and possibly a “maven”.]
more to come.