two great shoe commercials

from this last World Cup.

i was thinking about the brilliance of shoe marketing this morning driving in as my 14 year old was telling me how they were reading the Jesse Owen’s story.  i told her that Jesse Owens wore Adidas in the 1936 Berlin Olympics because Adi Dassler the founder of the company gave them to him.  he traveled to Berlin to find the sprinter because he knew that he would win and the three stripe pattern would be seen in newspapers all over the world. he did this at great risk because of Hitler’s hatred for the African Americans.  basically it was the first endorsement of an athlete by a shoe company. free advertising shall we say.  so i thought i would post two of my favorite commercials from shoe companies.

1st up Nike

and then Adidas

which one is your favorite?


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